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Applied Social Media for Sales
Program no. SOMA-3012
The Art and Science of socializing sales
- "The best sales people in the world never sold a thing". Meanwhile customers have changed their behavior and everyone involved in the sales process needs to achieve a thorough understanding of the new sales order in the social space.
- Update your daily practices to include the social methodologies to outpace your competitors.
- Be able to get more done, more effectively and efficiently through implementing strategic Social Media “best” practices.
- Learn about a selection of tools that deliver the detail needed in your daily efforts and the Reporting necessary for proper management within the Sales Department.
Who Should Attend
Individuals and managers in a sales role, channel sales and marketers, SMB proprietors, corporate social media managers, or social media consultants responsible for customer touch points and customer advocacy. Attendees will gain a solid understanding of the social media landscape, how to develop a concrete strategy and then execute for success within the new paradigm of the social web.
3 Day Online Management Class
All sessions are 1.5 hour in duration. They involve presentation of concepts, examples and interactive discussion of case studies
Classes take place September 9, 11 and 17, 8:00 to 9:30 am PDT (16:00-17:30 BST)
Tuition: $795.00 - $635.00 (gold members)
Session One
Attendees will gain a holistic base knowledge of social media from a business perspective to create a foundational comprehension from which to begin. We will study the process your customers are now using versus past buying behaviors. Key to the instruction will be to learn how to engage with each department in your organization to deliver a better customer experience.
Session Two
In Session Two we will discuss how to accelerate the sales process though the use of social media. We will instruct on how to engage online in the correct manner to build your network presence and reputation. Furthermore we’ll cover the art and science of social media based selling by exploring customer needs and issues, eco-systems, and engagement models.
Session Three
In Session Three you will learn how to convert old behaviors & methodologies into new successful selling techniques used in social media. We will explore the social methods to lead generation, the new way to reference sell, and the best approach to solution sales. We’ll teach you how to engage online, make new connections and outperform the old laggards. Finally we will cover the reporting tools and methods used to measure your social performance.
What Participants will take away:
Students will leave with solid competencies they can implement immediately to engage powerfully in the social web and enhance their effective rate, market reach and customer advocacy. Participants will know how to build and improve upon not only their own social capitol value, but that of the entire corporation.
Instructor:
 As President ofThird Collective, a social media consulting, research, & training boutique, Laureen brings 28 years experience as a business growth strategist in sales, marketing, and channel management working directly with companies like Apple, Microsoft, and Intel, before striking out as an entrepreneur in 2004. Laureen’s authentic customer first approach throughout her career has helped her build strong relationships and impact organizational development. She has a solid track record in start-up initiatives and launching state of the art solutions in education, manufacturing, wholesale distribution, retail, public services, government, and high tech industries. Laureen has proven to be a leader in new media on how to effectively engage in branded social media initiatives and change both the bottom line and customer loyalty across the organization. XeeSM
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