Join the most comprehensive Social Media certification program. Fall 2010 class starts October 1. The CSMS is about strategy development, planning frameworks and techniques to methodically develop and execute corporate social media strategies. With real world project exercises. Program Details
Since almost 2 years we are providing the most comprehensive social media business education. While tools have changed and new tools entered the space, the core methodologies, strategy framework or social media planning framework has been a consistent and proven foundation for the fast growing industry.
Our overarching philosophy is a cross functional social media engagement with a strategy that spans Sales, Product Management, Service, Customer Care, Procurement and Logistics, HR as well as Marketing. We provide ways to create a social media organization model to engage the relevant and customer facing groups within an organization. And of course we help students to develop a financial ROI model that is not based on any kind of “soft values” but hard monetary data on both sides of the equation.
We provide methods, models and frameworks to create and execute a highly successful social media strategy – with the goal to create a better customer experience leading to a growing mind – and market share.
Instead of providing you “carefully selected reference students” we encourage you to ask any of our former students. The Leadership Class Alumni is here on our website and all graduates are happy to help if you have any question, want to know how the classes really are and what value it provides.
