Leadership Training

A dedicated online leadership class for corporate leadership teams.

Unlike the public “Masters Class” this class is for a corporation and their employees. One of the key aspects of this training are the exercises. Attendees will conduct business related exercises between all sessions. They are partly to get real hands on experience with social media activities but also to complete some of the key activities for the company’s social media initiative.

Attendees will conduct a social media assessment, perform a SWOT analysis, creating a social media strategy and develop a social media plan.

Who is it for:
Social media managers, sales managers, marketing managers, product managers, support managers to develop a cohesive cross functional social media engagement with their respective customers, prospects and partners.

How is it delivered:
The class are either delivered as instructor lead online classes or self paced on demand courses. In either case the sessions contain exercises the attendees are going through. The Social Media Academy provides a dedicated support program for the on demand version of the class.


	Social Media Leadership Training

Company specific leadership training
This leadership specific social media education program helps company managers to quickly learn how to create and execute a structured and methodically developed social media engagement. Attendees of these classes are only from a respective company so that exercises, project trainings can be company specific and will not be shared with anybody outside the company. All training programs include sessions to provide a common social media foundation to ensure all departments have the same knowledge base and can collaborate with each other. See the detailed outline below.

	Class Exercises
	Exercises will be performed between each session to give attendees the necessary hands on experience. Those exercises are rather demanding and will take 4-8 hours each. The result however is more than practical experience. The results are valuable parts of the company’s social media strategy and execution plan.

		Detailed Agenda:
			Session 1 Corporate social media purpose and objectives General introduction to the changing socio economic landscape Relationship evolution in our business society Changes in customer relationship behavior Corporate culture changes and Open Business The core and the purpose of corporate social media introduction Creating a holistic social media approach _____________ Session 2 Networking and socializing – art or science “Having connections” has always been a core element of any business success. Social media is accelerating the opportunity The key characteristics of a network Making socializing a habit Developing techniques to stay in touch with well balanced time management Leveraging social media tools to manage social relationships Exercise: Developing a personal time table for social business engagements _____________ Session 3 Sales (direct & Indirect) Social Media and the sales organization Mapping the new online product exploration process with sales engagement New ways of lead generation and prospect engagement Evolution in sales behavior Adjusting reference selling mechanism Success factors, goals, objectives and reporting Forecasting with the new world in mind Exercise: Develop a social media integrated sales initiative _____________ Session 4 A Cross functional engagement Leveraging social media in sales, product management, support, logistics and HR Integration with product marketing and product development Co-creation initiatives – dream or reality Aspects of a changing IP situation and impact to product strategies User based feedback system as a closed loop system Integration and adoption in the support and services department Co-support initiatives, knowledge syndication Support effectiveness Group Exercise: Review the departmental access points to the market _____________ Session 5 Marketing The changing face of a marketing and PR department Shift in brand attitude, brand recognition and value Moving to non advertisial, smart content and user created content From getting the message out to customer advocacy Listening today is not the listening in a 1:1 conversation Customer engagement marketing Social media event marketing Social media supported marketing and media planning The branded versus public presence Exercise: Creating a set of marketing objectives for your own business _____________ Session 6 Social Media Assessment Assessing your social media landscape Analyze where your customers are and what they do Assess your own brand and corporate presence Evaluate your partners from a social web point of view Understand where you are relative to your competitors Learn to use a professional assessment model The four quadrant assessment model Group Exercise: Create a plan for a social media assessment _____________ Session 7 Reporting Tools Learn about some of the top tools in the industry Setting up tools, defining the right questions and read reports Get a more detailed insight into the top tools Learn how to apply the tools to your work Use the tools in exercises Group exercise: Create a complete social media assessment for your own company _____________ Session 8 Strategy development Creating a complete social media strategy Strategy models and framework Key components of your social media strategy Creating a strategy team, resources and participants External involvement from customers, prospects and partners Embedding the strategy into the overall corporate objectives Practical tips to ask the right questions Group Exercise: Develop a social media strategy for your own business _____________ Session 9 Social Media Plan Tools selection for the social media strategy Selecting the relevant spaces and places Integrating public spaces with the branded presence Media plans Reporting Resource planning Group Exercise: Craft a media plan for a specific event or activity in your company _____________ Session 10 Social media presence development Social Media tools, places and spaces Networking and socializing in a new society From personal social networking to business engagement Setting up a presence on LinkedIn, Facebook, Twitter… From a static profile to a dynamic corporate social graph The listening and conversation challenge in a vast media The dual presence strategy Group Exercise: Develop a social media presence plan for your business. _____________ Session 11 Budgets, Resources & ROI Dealing with social media budget issues Social media, cost factor, resource constraint Social media budget allocation / relocation Social Media as a cost reduction instrument Social media a profit accelerator Social media reporting, key performance indicator, ROI Group Exercise: Craft a budget plan, an RIO calculation _____________ Session 12 The social media department Developing an organizational structure for a successful social media engagement What’s the best organization structure Developing a social media service team What kind of base skills to requirement General team empowerment Policies & Rules of Engagement Education Results In addition to a comprehensive education in social media for business and getting a certificate as Certified Social Media Manager, attendees work hands on with their team mates on exercises and complete the following project that can be directly and immediately applied in the respective organization. 1) Social media assessment 2) Social media strategy 3) Social media presence plan with tools selection 4) Social media execution plan 5) Budget and resource plan