Short after Frank Eliason left Comcast, rumors had it that Scott Monty is leaving Ford. But it was just a rumor – I simply asked him. Regardless, both Frank and Scott have been cheer leaders for social media but more importantly cheer leaders for better customer experience for their respective companies. Also – both were probably more popular and more widely known than even their respective CEOs. Read More…
Category: Social relationship management
AxelS
Aug 3
|01:15
I just came back from Australia where I spoke on several events about Social Business, it’s evolution and where we go in the next few years. It was great to see how advanced Australia is. Wherever I went, people are on LinkedIn, Facebook, many on Twitter and the days where most of those platforms where some exotic place for geeks are clearly over.
The world is booming
Like Australia also Europe and Asia is booming. I recently worked with some European companies and it isn’t any different. Social Media is becoming an integrated part of a business strategy.
Many consultants evolve too slowly Read More…
AxelS
Jun 29
|13:45
Many things in life are counter intuitive – social media is one of them.
Strategy Development
For every important business task it is wise to build a strategy – social media is no different Read More…
AxelS
Jun 23
|16:26
Yesterday, I had the pleasure to speak at the third annual IQPC Channel Management Summit in San Jose (see presentation below). The topic: “Social Media in indirect sales. In accordance to the world trade organization (WTO) over 75% of all trade is done through any kind of independent sales channels. You won’t buy a car directly from a car manufacturer, most tech products are sold through resellers and VARs, most insurance policies are sold through brokers, most food is sold through independent stores, most consumer goods and most everything (75%) is sold through an independent channel organization. Read More…
AxelS
May 25
|14:02
#SCRM Empower sales teams 2 strengthen relationships, understand needs, collaborate across company boundaries 4 predictable mutual success.
A lot has been said about Social CRM and what it may be. For some it is just a strategy, for other just some social features added to traditional CRM. For some it is about business rules, workflow, processes with social characteristics and for some it is just a reaction to market changes, and then it includes attributes like trust building and loyalty. Do we need yet another definition?
Well, if we are going to build a S Y S T E M to S U P P O R T any of the strategy, philosophy or processes and more importantly include the social and collaborative aspect, we need to make some sound considerations: Read More…