Category: Academy

Social Media Tools Week 2010

Please help introduce the event to your business friends and colleagues

Facebook Event: http://www.facebook.com/event.php?eid=133394750037754&index=1

LinkedIn Event: http://events.linkedin.com/Social-Media-Tools-Week-2010-global/pub/391014

Twitter Hash Tag: #SMTW

The new site will officially launch next week. http://socialmediatoolsweek.com

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Social Media Education – Is it necessary?

To many people, being social is a natural behavior and using social media just an extension. Yet others feel they need to know more than just polishing their network profiles and using the new media to blast out information. In recent month social media education even became a prerequisite to get engaged in consulting projects or being hired – simply because there are too many wonnabe “experts” and too less people with a sound understanding how to leverage social media in business.

In order to develop a successful social media strategy, try and error is not enough. Experimenting with the new media is nice but the risk to make mistakes and burn connections is high. Playing with one or the other idea is interesting but the contribution to the overall corporate strategy most likely insignificant.

How can social media education help company teams to improve their business ? Read More…

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All team mates need to be Franks and Scotts

Short after Frank Eliason left Comcast, rumors had it that Scott Monty is leaving Ford. But it was just a rumor – I simply asked him. Regardless, both Frank and Scott have been cheer leaders for social media but more importantly cheer leaders for better customer experience for their respective companies. Also – both were probably more popular and more widely known than even their respective CEOs. Read More…

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Social Business is crossing the chasm

Axel Schultze, Social Media Keynote at ITAC 2010 I just came back from Australia where I spoke on several events about Social Business, it’s evolution and where we go in the next few years. It was great to see how advanced Australia is. Wherever I went, people are on LinkedIn, Facebook, many on Twitter and the days where most of those platforms where some exotic place for geeks are clearly over.

The world is booming

Like Australia also Europe and Asia is booming. I recently worked with some European companies and it isn’t any different. Social Media is becoming an integrated part of a business strategy.

Many consultants evolve too slowly Read More…

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Social Media Masters Class

Join the most comprehensive Social Media certification program. Fall 2010 class starts October 1. The CSMS is about strategy development, planning frameworks and techniques to methodically develop and execute corporate social media strategies. With real world project exercises. Program Details

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