Many things in life are counter intuitive – social media is one of them.
Strategy Development
For every important business task it is wise to build a strategy – social media is no different Read More…
Category: customer care
AxelS
Jun 4
|09:55
There are a lot of discussions and endless posts about Social CRM being a philosophy, a strategy and other esoteric viewpoints. Hmmm – why is that?
First: The term Social CRM was coined by Oracle in 2008 – certainly not as an esoteric view of the world but a technology that is going to evolve in the future. Over time others chimed in and companies like Nimble, SocioToco and Xeesm began to actually build products from scratch and the traditional CRM companies will soon have solutions too. Social CRM = Technology.
Many consultants and analysts however pointed to the esoteric part of Social CRM for several reasons: Read More…
AxelS
Jun 1
|17:24
We see too many “social media marketing campaigns” fail. Worst of all: Agencies who developed those “campaigns” even continue to promote those as success stories and case studies, despite the fact that the campaign was a complete disaster. You hear from companies making millions over Twitter, you hear companies who are “wildly successful” with their fan page and you hear about brands as social media success stories who don’t even use social media but just have an agency running some activities.
Why do you think is that? Read More…
AxelS
May 17
|11:07
Do you still believe business leaders don’t get it and want to give some good advice? Think again. Last week I spoke in front of a group of executives from various industries. The speaker right before me talked about how important social media is for business. Somebody in the audience stood up and said:
“This is all very interesting but we are not here to learn how important social media is – we heard that in the last 3 years. We are here to hear how you implement it, how you create and execute a strategy and how you measure results.” Read More…
AxelS
Apr 23
|17:16
In this post I’m not advocating social media – I’m advocating making a decision to engage or not engage in the social web. Here are 4 steps to be able to make that decision within 5 business days.
Read More…