Many things in life are counter intuitive – social media is one of them.
Strategy Development
For every important business task it is wise to build a strategy – social media is no different Read More…
Category: CRM
AxelS
Jun 17
|09:23
The level of confusion around technology and technology definitions is increasing. The Social Media Academy together with Xeesm worked on a way to resolve confusion and help explain the major pillars of the Social Technology Cloud.
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AxelS
Jun 4
|09:55
There are a lot of discussions and endless posts about Social CRM being a philosophy, a strategy and other esoteric viewpoints. Hmmm – why is that?
First: The term Social CRM was coined by Oracle in 2008 – certainly not as an esoteric view of the world but a technology that is going to evolve in the future. Over time others chimed in and companies like Nimble, SocioToco and Xeesm began to actually build products from scratch and the traditional CRM companies will soon have solutions too. Social CRM = Technology.
Many consultants and analysts however pointed to the esoteric part of Social CRM for several reasons: Read More…
AxelS
Jun 1
|17:24
We see too many “social media marketing campaigns” fail. Worst of all: Agencies who developed those “campaigns” even continue to promote those as success stories and case studies, despite the fact that the campaign was a complete disaster. You hear from companies making millions over Twitter, you hear companies who are “wildly successful” with their fan page and you hear about brands as social media success stories who don’t even use social media but just have an agency running some activities.
Why do you think is that? Read More…
AxelS
May 25
|14:02
#SCRM Empower sales teams 2 strengthen relationships, understand needs, collaborate across company boundaries 4 predictable mutual success.
A lot has been said about Social CRM and what it may be. For some it is just a strategy, for other just some social features added to traditional CRM. For some it is about business rules, workflow, processes with social characteristics and for some it is just a reaction to market changes, and then it includes attributes like trust building and loyalty. Do we need yet another definition?
Well, if we are going to build a S Y S T E M to S U P P O R T any of the strategy, philosophy or processes and more importantly include the social and collaborative aspect, we need to make some sound considerations: Read More…