The Social Media Academy provides certificates for students who passed the tests and the final exams of the Leadership Class.

Certification Requirements:
We require the students to comply with the following requirements:

• Participate in 85% of the sessions
• Pass all written tests better than 70% on average
• Have their social network profiles up to speed
• Participate in all exercises
  Exercise review is 40% of the exam

What does the Social Media Academy certify?
Students acquired the following knowledge through lectures and exercises focused on business related social media application:

• Social media is a cross functional engagement
• Social media is a method to improve the customer experience by integrating at least sales, marketing, support and product management in a homogeneous social media strategy
• Selecting tools and places that makes sense to the respective business
• Applying social media to marketing by understanding the conversation centric dynamics of social media on the customer and partner side
• Building executable social media plans within time lines and available resources and budgets
• Setting up sales organizations and behavioral alignment of sales for a customer experience requested by the market for both a direct or indirect sales organization.
• Leveraging social media for better planning in logistics and procurement
• Applying social media in product design and product management departments to build better and more marketable products and services with the help of customers.
• Using social media to for talent identification beyond the profile research and using social media to create a better team internally
• Creating a comprehensive and executable social media strategy for a corporation in the $10MM to $1B revenue range
• Selecting tools for reporting and analytics and being able to perform social media assessments on an ongoing base.
• Defining and managing social media budgets and corresponding ROI calculations.
• Recruiting, building and managing a social media and online community team, defining roles and responsibilities.
• Understanding the social media reality, risks, and failures, dealing with hostile attacks and corporate culture issues
• Planning and building a social media presence based on professional market assessment, a corporate social media strategy, an execution plan and available resources and budgets within a defined timeline.
• Managing a social media presence including performance analysis, key performance indicator, reporting and based on corporate objectives.
• Creating a social media consulting practice to help businesses to implement all the former steps

Employers like to know and understand what level of education a new employee has. The certificate of the Social Media Academy is clearly describing the level of knowledge an attendee of the leadership class has acquired.

Customers need to understand the level of expertise a social media consultant is able to provide. The certificate of the Social Media Academy is clearly describing the level of knowledge an attendee of the leadership class has acquired.

Even if you don’t agree with the content, you know exactly what we teach and what we certify.