One of the most important parts of the Social Media Academy's education program are the real world group exercises. Students work in groups on actual cases and develop a social media strategy with all planning details for a real case. Attendees complete the class with hands on experience. 
You need to pass an entrance exam to join the Masters Class. Take the 
When you think sports marketing, many names come to mind like Nike, AT&T, and Budweiser, however it is Ralph Lauren that is changing the rules of the game with its Legends Clinic, featuring Venus Williams.
Big time sports events marketing are usually outdoors not on the web. However Ralph Lauren filled their home page with a high quality one-hour production that had Williams essentially giving anyone who was watching a clinic. Those viewing online could ask Williams questions. Read More...
Daya Baran
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Wednesday, 1 September 2010 09:36 140 views Posted by : Daya Baran |
When you think sports marketing, many names come to mind like Nike, AT&T, and Budweiser, however it is Ralph Lauren that is changing the rules of the game with its Legends Clinic, featuring Venus Williams.
Big time sports events marketing are usually outdoors not on the web. However Ralph Lauren filled their home page with a high quality one-hour production that had Williams essentially giving anyone who was watching a clinic. Those viewing online could ask Williams questions. Read More...
Daya Baran
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Wednesday, 1 September 2010 08:39 29 views Posted by : Daya Baran |
Online ad spending is expected to grow almost 14%, from $45.6 billion, in 2010, to $51.9 billion, in 2011 according to a new report by Borrell Associates. The total U.S. ad spending for 2010 is about $238.6 billion.
The fastest-growing segments of online advertising are the local sector, anything targeted, and everything involving social media.
Here is more from the report. Read More...
Dan Frommer
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Tuesday, 31 August 2010 01:26 186 views Posted by : Dan Frommer |
In addition to new iPods and a new TV-watching device, Apple could introduce a new social network tomorrow. Look out, Facebook!
Okay, it’s not a big, elaborate Facebook killer, so Mark Zuckerberg and company don’t actually have much to worry about.
But Apple’s “Game Center” might take some of Facebook’s juice away in iPhone gaming, which could be a drag.
Apple has been preparing a social gaming network for iOS apps for months. The company gave a preview of Game Center at an event in April, and we expect to hear more about it at Apple’s iPod event tomorrow. The iPod touch — arguably Apple’s flagship gaming device — is due for an upgrade, and now seems like a good time to launch Game Center.
The basic features Apple announced in April include the ability to invite friends to play a game against you; have the servers match you up with a random person of the same skill level for a game; leaderboards; and achievements. We assume you’ll have a basic profile, and will be able to add friends in various ways, as other social gaming networks function.
Apple isn’t the first to launch a social gaming network for the iPhone: Several already exist, such as Ngmoco’s Plus+, OpenFeint, and others. Presumably, Facebook would want to have a play here, given how successful its gaming platform has become on Facebook itself.
But the idea is that an Apple-made social network, built right into the OS, could be more universally adopted, and not under the control of a single studio. (Who knows, those third-party systems may even link into Game Center at some point.)
Bigger picture, better social gaming on the iPhone could make it a stronger competitor not just to other phone platforms, such as Android and Microsoft’s forthcoming Windows Phone 7, but also to handheld consoles like the Nintendo DS and Sony PSP. And if Apple’s new living-room gadget has gaming elements, Game Center could be useful there, too.
So what’s coming tomorrow?
- As Daring Fireball’s John Gruber wrote earlier this month, look for “a bunch of Game Center demos during the event.”
- It’ll be interesting to see if Apple got any of the big studios, such as EA or Gameloft, to adopt Game Center. It’s easy to implement, we hear.
- It’ll be interesting to see if Facebook login and social graph integration is ever part of the Game Center roadmap. It’s not part of the first version, we’re told by someone who has played around with it.
- The iPod’s Amazing Evolution
- The Truth About The iPad, Day 100
- The Next 5 Apple Gadgets To Waste Your Time Obsessing About
Nick Saint
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Tuesday, 31 August 2010 09:47 20 views Posted by : Nick Saint |
The U.S. Patent Office awarded Facebook a patent for “a click-behavior based search engine application” earlier today, GoRumors reports.
The patent, first filed back in 2004, determines search result ranking by looking at “the frequency of clicks on the search results by members of social network who are within a predetermined degree of separation from the member who submitted the query.”
We aren’t aware of Facebook actually using that sort of technology, and, of course, it has since outsourced search to Microsoft. But Google has been experimenting with “social search” for a while now. The experiment isn’t worth much right now, since Google doesn’t have good data on its users’ social connections, but if Google is able to change that with Me, Facebook might try to use this patent as a weapon.
Join the conversation about this story »
See Also:
- Google Takes Aim At Facebook And Twitter: Social Search Is Now Live
- Google Looking To Buy Social Search Startup Aardvark For $30+ Million
- Google’s Marissa Mayer Shows Off ‘Social Search’
CNET
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Tuesday, 31 August 2010 12:00 19 views Posted by : CNET |
Apparently dissatisfied with a redesign that buries much of their influence, hard-core users of social-news site Digg have been gaming its “Top News” page so that it’s dominated by links to rival site Reddit. More>>
Rob Stevenson
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Friday, 27 August 2010 10:03 70 views Posted by : Rob Stevenson |
Xeesm Appsworld is maturing and we are running first alpha tests with third party developer. We expect to open up APIs and the AppsWorld platform to external developer by end of the year.
Xeesm/Appsworld already today provides a social business application platform and a series of applications including social relationship management, social customer engagement, a social address book and many other social business application.
Take a fresh look at how to best leverage social networks.
When it comes to business, social media newbies complain about
- Where to start
- There is so much distraction
- I need to be able to manage all that
-Yet – I know I have to deal with it rather sooner than later
What Xeesm provides:
- A methodology to carefully start with laser sharp focus on business needs – Social minutes
- A new way of interacting using a Social Address Book that helps you focus on the right people
- Tools including Xeesm/Flights! or Xeesm/Edge! to manage relationships in the context of projects, campaigns, initiatives etc.
- An open platform that allows you and others to add more applications to be run on your Xeesm
Check out the latest applications including Xeesm/Compete! and another third party product: TweetScrambler.
Marita Roebkes
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Friday, 27 August 2010 09:40 110 views Posted by : Marita Roebkes |
Please help introduce the event to your business friends and colleagues
Facebook Event: http://www.facebook.com/event.php?eid=133394750037754&index=1
LinkedIn Event: http://events.linkedin.com/Social-Media-Tools-Week-2010-global/pub/391014
Twitter Hash Tag: #SMTW
The new site will officially launch next week. http://socialmediatoolsweek.com
AxelS
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Monday, 23 August 2010 10:29 752 views Posted by : AxelS |
To many people, being social is a natural behavior and using social media just an extension. Yet others feel they need to know more than just polishing their network profiles and using the new media to blast out information. In recent month social media education even became a prerequisite to get engaged in consulting projects or being hired – simply because there are too many wonnabe “experts” and too less people with a sound understanding how to leverage social media in business.
In order to develop a successful social media strategy, try and error is not enough. Experimenting with the new media is nice but the risk to make mistakes and burn connections is high. Playing with one or the other idea is interesting but the contribution to the overall corporate strategy most likely insignificant.
How can social media education help company teams to improve their business ? Read More…
AxelS
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Tuesday, 3 August 2010 03:57 410 views Posted by : AxelS |
Short after Frank Eliason left Comcast, rumors had it that Scott Monty is leaving Ford. But it was just a rumor – I simply asked him. Regardless, both Frank and Scott have been cheer leaders for social media but more importantly cheer leaders for better customer experience for their respective companies. Also – both were probably more popular and more widely known than even their respective CEOs. Read More…
AxelS
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Tuesday, 3 August 2010 01:15 1,163 views Posted by : AxelS |
I just came back from Australia where I spoke on several events about Social Business, it’s evolution and where we go in the next few years. It was great to see how advanced Australia is. Wherever I went, people are on LinkedIn, Facebook, many on Twitter and the days where most of those platforms where some exotic place for geeks are clearly over.
The world is booming
Like Australia also Europe and Asia is booming. I recently worked with some European companies and it isn’t any different. Social Media is becoming an integrated part of a business strategy.
