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Happy 10 Years Social Media Anniversary
Syndicated post - blog post by Axel Schultze, CEO Society 3 Group My LinkedIn account states: Member since: June 12, 2003 My LinkedIn ID is 8573 2003 – In My 2003 Konstantin Guerke, one of the LinkedIn co-founders asked me to join the network and give some feedback. His primary interest: Get some executives into the network, which so far was primarily consisting of …
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By 2017 the CMOs may spend more on tech than CIOs
Laura McLellan, Research VP, Gartner predicts: “By 2017 the CMO may spend more on technology than the CIO” Laura will be presenting a Key Note at the “Marketing & Tech Partnership Summit 2013″ June 20 in San Jose California. Do you think it is possible? And if so what does that mean to the IT world and their own sales and marketing …
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When Your Social Media Scores Suck
There are lots of controversial discussions about scores. To some extend it is personal as people do not want to be measured against something, and yet other highly competitive people love the challenge. The deeper meaning of scoring however is the very basic concept of feedback. It’s a great way to support learning and improving whatever needs to be improved. …
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Removing XeeScore from XeeMe
XeeScore is a very powerful score, yet we have done a bad job to explain the power behind a “Return On Engagement”. And so we decided we will remove XeeScore from the main XeeMe page in the next few days and only keep it as the “odometer” in the XeeMe Dashboard. We will also keep the XeeScore on the XeeMe …
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Multi Level Buzz Campiagns
How to join a Multi Level Buzz Campaign on S3 Buzz The current product is still in Private Beta. We scheduled public Beta to be out next week. 1) You will be invited Buzz campaigns require skilled social networker with large networks generating high reach and attention. If you are such a networker and have a S3-Buzz account, you may …
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Social Media Engagement – How much value?
Still today, many business leader struggle understanding the impact of socially engaged brands and their teams. Is it just a faint background noise in a world of meaningless chit chat? Well it is if you don’t know how to use this new communication mechanism. Democratization Of Influence Brands just can’t any longer “control” the communication. If communication is controlled by …
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Success Pattern — Social Media Agencies
In the past 5 years we’ve seen agencies come and go, raise and fall. A pretty typical scenario for a rapidly growing emerging market. As we helped hundreds of people starting their own company or re-structuring their existing business, I thought I share my observation. This is not so much about skills but how those companies are seen from the …
Social Media and Customer Experience Management
Social Media is widely used in businesses for all kinds of aspects. It typically starts on the marketing side to spread the word and get fast customer feedback. The experience with the customer feedback often times triggers new ideas in market research and Social Media becomes an interesting real time market research instrument. Service And Support The other aspect of …
New programs, new training center
With the new structure and the new name, Societ3 Academy also made some significant enhancements to both, the training program and also the way we deliver the education. Enhanced Education Program New Classes Certified Social Media Manager Certified Social Presence Designer Certified Social Media Partner Manager See the complete program overview 2013 Enhanced Education Model / Delivery While the biggest …
Anatomy of a buzz
The anatomy of a well designed social media buzz is interestingly close to the anatomy of a virus – hence “viral marketing”. CONTENT: You take some important piece of content. That is what is carried around. Make sure it is well structured so it won;t be altered, misunderstood etc. BASE: Your content need a connection to the base, your social …
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